In 1973 the empresary of denim parma hired Nitin Shantilal Shah, who worked at a gas station, to sell jeans. Shah knew well the world of fashion.
Nitin started his own way, and with the help of his brother Arun and Milan opened its first store: Sholemay Ltd, Pepe Jeans.They called it "Pepe" because it was a short name and its easy to remember.
In 80 years, the company gained popularity in Europe. The song "Heart and Soul" by T'Pau and How Soon is Now? The Smiths were used to promote the brand in 1987 and 1988.
The current logo of the company dates back to 1992. The company is controlled by the group Torroeal investment group of Spanish entrepreneur Juan Abelló Gallo. The company owns the brand all over the world except the United States, wich belongs to the founders.
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